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HOW DIGITAL SIGNAGE PLAYS A VITAL ROLE IN YOUR OVERALLL MARKETING PLAN
All products and services require marketing to reach their potential customers. So, if you are thinking of how to improve your marketing, digital signages are the answer. Digital signages for marketing involves displaying your products/services-related content in various forms and media. They are then strategically placed at a location where a maximum number of potential customers can see them. Some of the most commonly used areas for marketing include buildings, malls, outdoor walls, billboards, reception walls, lightboxes, shopping centres, etc. Such locations are mostly used for large digital signages. The smaller ones can be placed on in-store display boards, and menus, etc.
The kind of freedom digital signages provide in curating your content, their larger-than-life visual appeal, the ease of installation, and content management make them a highly-preferred form of a marketing tool that you should include in your marketing strategy.
Here are the reasons why you should include digital signages in your marketing plan:
Provides versatile display solutions
Create a wow factor with interactive display options
Affordable solutions for wider customer engagement
Drive impulsive buying
Increase sales and customer engagement
Providing complete customer experience
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Examples of brilliant marketing campaigns where digital signage played a pivotal role:
Digital signages play an important role in marketing campaigns, and there are several examples of this –
Land Rover’s campaign – See Winters Differently
McDonald’s adoption of digital menus
They can be integrated with several interactive and entertaining options for better customer engagement. And McD’s have utilised it to perfection.
Wheelers Hill Secondary College, Australia
Read full case study here.
Timberland – Solve a problem
Digital Signages, if used correctly, can take your marketing campaign to new heights. You need the right visuals, engaging content, and display screens that match up to the visuals, content, and location. So, for creating an impactful marketing strategy, choose the Cube Video Wall for the best results.