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HOW TO CHOOSE THE RIGHT DIGITAL SIGNAGE SCREEN
Choosing the right display screen for advertising is a difficult task. With plenty of options available in the market, and each one having its own set of specifications and features, selecting the one that perfectly fits your requirement can feel overwhelming. It is best to do your research before investing in something that fulfills your business goals and the primary motive of putting up digital signage. In this article, we will tell you about all the factors that will help you choose the right digital signage display.
For their significant benefits, dynamic signages are becoming increasingly more relevant for businesses of all sizes. With the kind of flexibility they offer, as compared to static signages, businesses are discovering whole new dynamics of utilizing digital signages to fuel their business proficiency.
Start by asking the right questions?
Every project is unique in its requirements and even though your choice of digital advertising screens will vary depending on those needs, there are certain common factors that you must consider.
- What are your primary goals for installing an advertising display?
- Will your focus be on relaying information, promoting a product/service, entertainment, advertising, or a mix of different content?
- What is going to be the main purpose of the screen?
- What kind of content will be displayed?
- Will the content be dynamic, static, more of images, text, or a mix of both?
All these questions should be answered during your planning stage, and as the project progresses, you must keep your window open for emerging changes. Factors like budget and deadlines will define your final decision. Be specific with your answers as it will help you narrow down the price, size, and other specifications regarding your digital signage screen type.
Whether you want to install your digital signage indoor or outdoor will again depend on the nature of your marketing strategy. Irrespective of where you are installing the displays, it is important to consider certain factors.
For all outdoor installations, lighting is the biggest challenge. Select a display screen that offers luminosity of around 2000 nits. Also, make sure that the screen comes with built-in sensors. It will allow the screens to adjust the luminosity according to the changing conditions.
Other factors like weather conditions, vandalism or damage, and power and connectivity in the area should also be considered. Make sure your screens have a robust casing and a glass covering that will protect them from any kind of weather effect and physical damages.
The most important factor to consider while choosing an indoor display screen is the panel brightness. It should provide enough power to adjust to different lighting conditions. LED screens are mostly preferred for indoor installations as they have the brightest screen offerings, are energy-efficient, flexible in design, and are easy to install. They are perfect for big events that require bright screens to be seen by a large audience.
Perfect Screen Size
The right size of your digital advertising display screen will determine its success. There are two key factors to consider here – the size of the area where you wish to install the screen and how far you expect your target audience to see it from. While bigger screens are more engaging and attention-grabbing, they should not be too much in your face, else they become jarring. If your display area is huge, consider installing video walls. Bigger screens work best for purposes like trade shows, in-store window displays, classrooms, conferences, etc. Smaller screens are perfect for in-store installations, checkout areas, restaurants, and cafes, or other smaller areas like salons and pharmacies.
Full HD or 4K?
The resolution of your advertising display screen will determine the visibility of your content. Having said that, your budget, the screen size, its placement, and content will be the deciding factors here. A screen with a 4K resolution is an ideal choice for big screens displaying more images than text, while Full HD is a good option for text-heavy content. If your digital signage is positioned to be seen from a distance, Full HD is sufficient. Meanwhile, 4K is your best bet for viewing the screens from close proximity as they display finer details. Screens in 8K resolution are also available now, but they are quite expensive at the moment. If you have the budget, you can go for them as they provide four times higher resolution than 4K. But if your budget is limited, 4K resolution screens are perfect options.
Commercial or Consumer-Grade Screen
Choosing between commercial or consumer-grade screens will depend on your usage. While consumer-grade screens are more affordable, they are not made to be used for long hours. If your digital signage needs to run for long, then commercial screens are a better choice as they are available in 24 hours playback with no screen burn. Not just that, they come with higher brightness, variations in size, installation flexibility, and a commercial warranty.
Selecting compatible software is important as it helps you to remotely manage screen settings and content broadcasting. Choose a software that fits your budget, has an easy-to-use interface, allows dynamic content integration, scheduling of content, workflow management, network monitoring, and reporting, and is multi-user and multi-screen compatible. These features will allow you to have seamless software and hardware integration and will utilize your display screen capabilities to the maximum.
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The most important aspect of any advertising campaign is its content. The best advertisements are the ones that provide the most relevant content engagingly. The hardware, though, helps the content to reach its audience. This is why it is important to invest in the right digital advertising display screen. It is advised to choose good quality products as they will maximize the reach. For best display screens, choose Cube Video Walls and provide immersive digital experiences to your audience.
AU | Managing Director
As managing director of the group, Chris’ role is to identify trends and opportunities for the advancement of the Audio Visual Industry and design customer centric solutions. Chris brings with him over 25 years of experience and is a true survivor in all respect.